<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Food for Thought | Fernow Consulting</title>
	<atom:link href="https://fernowconsulting.com/project_category/food-for-thought/feed/" rel="self" type="application/rss+xml" />
	<link>https://fernowconsulting.com</link>
	<description>Insights, strategies &#38; ideas for world class innovation</description>
	<lastBuildDate>Mon, 20 Jun 2016 01:04:00 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=5.9.13</generator>

<image>
	<url>https://fernowconsulting.com/wp-content/uploads/2021/01/fc-favicon2-150x150.png</url>
	<title>Food for Thought | Fernow Consulting</title>
	<link>https://fernowconsulting.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>13 Strategic Marketing Imperatives Every Startup Must Get Right</title>
		<link>https://fernowconsulting.com/project/13-strategic-marketing-imperatives-every-startup-must-get-right/</link>
					<comments>https://fernowconsulting.com/project/13-strategic-marketing-imperatives-every-startup-must-get-right/#respond</comments>
		
		<dc:creator><![CDATA[lisafernow]]></dc:creator>
		<pubDate>Sun, 19 Jun 2016 23:04:14 +0000</pubDate>
				<guid isPermaLink="false">https://fernowconsulting.com/?post_type=project&#038;p=805</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_0 et_pb_fullwidth_section et_section_regular" >
				
				
				
				
					<section class="et_pb_module et_pb_fullwidth_header et_pb_fullwidth_header_0 et_hover_enabled et_pb_text_align_left et_pb_bg_layout_dark">
				
				
				<div class="et_pb_fullwidth_header_container left">
					<div class="header-content-container center">
					<div class="header-content">
						<img width="300" height="86" src="http://fernowconsulting.com/wp-content/uploads/2016/06/StartupWeek_Seattle1-300x86.png" title="Seattle Startup Week 2015" alt="Seattle Startup Week 2015" class="header-logo wp-image-808" />
						<h1 class="et_pb_module_header">13 Strategic Marketing Imperatives Every Startup Must Get Right</h1>
						<span class="et_pb_fullwidth_header_subhead">Actions startups must get right to avoid losing time, money, and market position</span>
						<div class="et_pb_header_content_wrapper"> </div>
						
					</div>
				</div>
					
				</div>
				<div class="et_pb_fullwidth_header_overlay"></div>
				<div class="et_pb_fullwidth_header_scroll"></div>
			</section>
				
				
			</div><div class="et_pb_section et_pb_section_1 et_section_regular" >
				
				
				
				
					<div class="et_pb_row et_pb_row_0">
				<div class="et_pb_column et_pb_column_1_3 et_pb_column_0  et_pb_css_mix_blend_mode_passthrough">
				
				
				<div class="et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				<div class="et_pb_text_inner"><h1 class="p1">Presentation at Seattle Startup Week 2015</h1>
<p class="p1"><span class="s1">All startups, whether B2C or B2B, must take certain strategic marketing actions to understand the market need, develop the right solution, bring it to market, and accelerate performance.  Getting this right saves time, money, and increases your chances of success in the market.  In this session for Seattle Startup Week 2015, I covered the 13 strategic marketing imperatives that should be on every CEO&#8217;s / CMO&#8217;s to-do list.</span></p></div>
			</div>
			</div><div class="et_pb_column et_pb_column_1_3 et_pb_column_1  et_pb_css_mix_blend_mode_passthrough">
				
				
				<div class="et_pb_with_border et_pb_module et_pb_image et_pb_image_0">
				
				
				<a href="http://fernowconsulting.com/wp-content/uploads/2016/06/Techstars_Startups_Imperatives_Fernow_10.26.15-1.pdf" target="_blank"><span class="et_pb_image_wrap "><img loading="lazy" width="400" height="302" src="http://fernowconsulting.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-19-at-3.34.25-PM.png" alt="13 Strategic Marketing Imperatives Every Startup Must Get Right" title="13 Strategic Marketing Imperatives Every Startup Must Get Right" srcset="https://fernowconsulting.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-19-at-3.34.25-PM.png 400w, https://fernowconsulting.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-19-at-3.34.25-PM-300x227.png 300w" sizes="(max-width: 400px) 100vw, 400px" class="wp-image-817" /></span></a>
			</div><div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_left et_pb_module ">
				<a class="et_pb_button et_pb_button_0 et_hover_enabled et_pb_bg_layout_light" href="http://fernowconsulting.com/wp-content/uploads/2016/06/Techstars_Startups_Imperatives_Fernow_10.26.15-1.pdf" target="_blank">Download the PDF</a>
			</div>
			</div><div class="et_pb_column et_pb_column_1_3 et_pb_column_2  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				<div class="et_pb_module et_pb_accordion et_pb_accordion_0">
				
				
				 <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_0  et_pb_toggle_open">
				
				
				<h5 class="et_pb_toggle_title">About Seattle Startup Week</h5>
				<div class="et_pb_toggle_content clearfix"><p class="p1"><span class="s1"><a href="http://seattle.startupweek.co/" target="_blank">Seattle Startup Week</a> is a free five-day event highlighting the amazing startup culture of the Puget Sound. Entrepreneurs join in to learn, network and help make the startup ecosystem better for everyone. </span></p></div>
			</div> 
			</div>
			</div>
				
				
			</div>
				
				
			</div></p>
<span class="et_bloom_bottom_trigger"></span>]]></content:encoded>
					
					<wfw:commentRss>https://fernowconsulting.com/project/13-strategic-marketing-imperatives-every-startup-must-get-right/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>CoMotion Incubator Working Session: Value Proposition</title>
		<link>https://fernowconsulting.com/project/comotion-incubator-working-session-value-proposition/</link>
					<comments>https://fernowconsulting.com/project/comotion-incubator-working-session-value-proposition/#respond</comments>
		
		<dc:creator><![CDATA[lisafernow]]></dc:creator>
		<pubDate>Wed, 20 Apr 2016 00:24:23 +0000</pubDate>
				<guid isPermaLink="false">https://fernowconsulting.com/?post_type=project&#038;p=865</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_2 et_pb_fullwidth_section et_section_regular" >
				
				
				
				
					<section class="et_pb_module et_pb_fullwidth_header et_pb_fullwidth_header_1 et_pb_text_align_left et_pb_bg_layout_light">
				
				
				<div class="et_pb_fullwidth_header_container left">
					<div class="header-content-container center">
					<div class="header-content">
						
						<h1 class="et_pb_module_header">Value Proposition</h1>
						<span class="et_pb_fullwidth_header_subhead">CoMotion Incubator Working Session 2015</span>
						<div class="et_pb_header_content_wrapper"> </div>
						
					</div>
				</div>
					
				</div>
				<div class="et_pb_fullwidth_header_overlay"></div>
				<div class="et_pb_fullwidth_header_scroll"></div>
			</section>
				
				
			</div><div class="et_pb_section et_pb_section_3 et_section_regular" >
				
				
				
				
					<div class="et_pb_row et_pb_row_1">
				<div class="et_pb_column et_pb_column_1_3 et_pb_column_3  et_pb_css_mix_blend_mode_passthrough">
				
				
				<div class="et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				<div class="et_pb_text_inner"><h1 class="p1">Presentation at CoMotion Incubator Working Session 2015</h1>
<p class="p1"><span class="s1">To provide the CoMotion Incubator Community with access to leading experts that can close the GAP in startup knowledge, these workshops give startups, teams and students a chance to learn practical knowledge, as well as provide hands-on training, and networking opportunities with professionals in various branches of business.</span></p></div>
			</div>
			</div><div class="et_pb_column et_pb_column_1_3 et_pb_column_4  et_pb_css_mix_blend_mode_passthrough">
				
				
				<div class="et_pb_module et_pb_image et_pb_image_1">
				
				
				<a href="http://fernowconsulting.com/wp-content/uploads/2016/06/UW_Value_Proposition_10.30.15_Fernow_FINAL.pdf" target="_blank"><span class="et_pb_image_wrap "><img loading="lazy" width="400" height="309" src="http://fernowconsulting.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-19-at-5.13.33-PM.png" alt="CoMotion Incubator Working Session: Value Proposition" title="CoMotion Incubator Working Session: Value Proposition" srcset="https://fernowconsulting.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-19-at-5.13.33-PM.png 400w, https://fernowconsulting.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-19-at-5.13.33-PM-300x232.png 300w" sizes="(max-width: 400px) 100vw, 400px" class="wp-image-861" /></span></a>
			</div><div class="et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_left et_pb_module ">
				<a class="et_pb_button et_pb_button_1 et_pb_bg_layout_light" href="http://fernowconsulting.com/wp-content/uploads/2016/06/UW_Value_Proposition_10.30.15_Fernow_FINAL.pdf" target="_blank">Download the PDF</a>
			</div>
			</div><div class="et_pb_column et_pb_column_1_3 et_pb_column_5  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				<div class="et_pb_module et_pb_accordion et_pb_accordion_1">
				
				
				 <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_1  et_pb_toggle_open">
				
				
				<h5 class="et_pb_toggle_title">About UW CoMotion Incubator</h5>
				<div class="et_pb_toggle_content clearfix"><p class="p1"><span class="s1">The University of Washington’s <a href="http://comotion.uw.edu/" target="_blank">CoMotion Incubator</a> is a collaborative hub for students, faculty, staff, and the local innovation community. CoMotion hosts many networking, educational, and social events providing the opportunity to mindshare with and inspire startups and aspiring entrepreneurs in the UW family.</span></p></div>
			</div> 
			</div>
			</div>
				
				
			</div>
				
				
			</div></p>
<span class="et_bloom_bottom_trigger"></span>]]></content:encoded>
					
					<wfw:commentRss>https://fernowconsulting.com/project/comotion-incubator-working-session-value-proposition/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
