For Startups...

Why Startups Hire Me

  • You haven’t hired your CMO yet, but you need to make critical decisions about your product and positioning – such as which potential customer segments to target first
  • You’re in beta and want someone to represent the voice of the consumer so you can avoid iterating in unproductive areas
  • You’re launched but aren’t getting the traction you expected, and need help to quickly diagnose what’s working, what’s not, what to leverage, and what to sacrifice so you can take decisive action
  • You’re scaling rapidly and want to apply Fortune 500 disciplines and frameworks without bogging your people down with Fortune 500 bureaucracy

I’ve worked with startups from “gleam in the eye” to acquisition, in a variety of industries:

  • Consumer insights
  • Consumer products
  • Entertainment
  • Fashion
  • Health and wellness
  • Mobile transactions
  • SaaS
  • Travel

“M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.”

Edison: “There ain’t no rules around here. We’re trying to accomplish somep’n! ”

Thomas A. Edison


The pace of technological progress can, and often does, outstrip what markets need.

Clay Christensen

World's foremost authority on disruptive innovation, Clayton Christensen Institute

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