Why Entrepreneurs Hire Me
- You haven’t hired your CMO yet, but you need to make critical decisions about your product and positioning – such as which potential customer segments to target first
- You’re in beta and want someone to represent the voice of the consumer so you can avoid iterating in unproductive areas
- You’re launched but aren’t getting the traction you expected, and need help to quickly diagnose what’s working, what’s not, what to leverage, and what to sacrifice so you can take decisive action
- You’re scaling rapidly and want to apply Fortune 500 disciplines and frameworks without bogging your people down with Fortune 500 bureaucracy
I’ve worked with companies from “gleam in the eye” to acquisition, in a variety of industries:
- Consumer insights
- Consumer products
- Health and wellness
- Mobile transactions
“M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.”
Edison: “There ain’t no rules around here. We’re trying to accomplish somep’n! “
The pace of technological progress can, and often does, outstrip what markets need.
Over the years that I have worked with Lisa, she has provided outstanding insights and guidance. Whether it was setting the direction for my startup venture, growing the business and building a community following, or developing my exit strategy to sell to a company that could take the brand national, Lisa always helped me focus on a key framework for business analysis and identified points of leverage for success. She’s quick, direct, perceptive, seasoned and resourceful.