Enterprises | Fernow Consulting https://fernowconsulting.com Insights, strategies & ideas for world class innovation Tue, 19 May 2020 22:02:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.16 https://fernowconsulting.com/wp-content/uploads/2021/01/fc-favicon2-150x150.png Enterprises | Fernow Consulting https://fernowconsulting.com 32 32 How can we broaden our appeal to a new target? https://fernowconsulting.com/project/how-can-we-broaden-our-appeal-to-a-new-target/ https://fernowconsulting.com/project/how-can-we-broaden-our-appeal-to-a-new-target/#respond Sun, 05 Jun 2016 23:00:57 +0000 https://fernowconsulting.com/?post_type=project&p=623

How can we broaden our appeal to a new target?

The Challenge

Celebrity Cruises, the travel industry’s highest rated premium cruise brand, wanted to understand how to better serve their European guests, an emerging segment of the market.

The Solution

I worked with the Managing Director of EMEA Royal Caribbean and Celebrity Cruises to design and conduct shipboard research that uncovered some fundamental unmet needs that could be easily satisfied to improve Celebrity’s experience for these customers.

How can we broaden our appeal to a new target?

How can we broaden our appeal to a new target?

June 5, 2016
What will library heaven look like in 20 years?

What will library heaven look like in 20 years?

June 5, 2016
What targets should we prioritize for a service we’re still defining?

What targets should we prioritize for a service we’re still defining?

June 5, 2016
How should we respond to a major consumer trend?

How should we respond to a major consumer trend?

June 5, 2016

]]> https://fernowconsulting.com/project/how-can-we-broaden-our-appeal-to-a-new-target/feed/ 0 How should we respond to a major consumer trend? https://fernowconsulting.com/project/how-should-we-respond-to-a-major-consumer-trend/ https://fernowconsulting.com/project/how-should-we-respond-to-a-major-consumer-trend/#respond Sun, 05 Jun 2016 20:47:31 +0000 https://fernowconsulting.com/?post_type=project&p=589

How should we respond to a major consumer trend?

The Challenge

Sara Lee, makers of Jimmy Dean sausages and other beloved meat brands, wanted to understand how to respond to the Atkins craze, which had been sparked by a New England Journal of Medicine article touting the effectiveness of this diet plan.

The Solution

By looking at dieting through the various lenses of the medical community, the media, manufacturers, and consumers, it became clear that not only would Atkins eventually lose popularity, but that the much bigger issue would prove to be obesity – which at the time was only just starting to emerge as a national concern. Based on these insights, Sara Lee was able to develop products and marketing plans to address the true long-term consumer need, and avoid the expensive distraction of promoting short-lived, low-carb products.

How can we broaden our appeal to a new target?

How can we broaden our appeal to a new target?

June 5, 2016
What will library heaven look like in 20 years?

What will library heaven look like in 20 years?

June 5, 2016
What targets should we prioritize for a service we’re still defining?

What targets should we prioritize for a service we’re still defining?

June 5, 2016
How should we respond to a major consumer trend?

How should we respond to a major consumer trend?

June 5, 2016

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