Startups | Fernow Consulting https://fernowconsulting.com Insights, strategies & ideas for world class innovation Tue, 19 May 2020 21:59:01 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.19 https://fernowconsulting.com/wp-content/uploads/2021/01/fc-favicon2-150x150.png Startups | Fernow Consulting https://fernowconsulting.com 32 32 What targets should we prioritize for a service we’re still defining? https://fernowconsulting.com/project/what-targets-should-we-prioritize-for-a-service-were-still-defining/ https://fernowconsulting.com/project/what-targets-should-we-prioritize-for-a-service-were-still-defining/#respond Sun, 05 Jun 2016 21:49:29 +0000 https://fernowconsulting.com/?post_type=project&p=616

What targets should we prioritize for a service we're still defining?

The Challenge

Medify, a venture capital-backed startup (purchased by Alliance Health in 2012), wanted to jumpstart their B2B strategy development while concurrently building and launching their medical website to consumers.

The Solution

Collaborating with the CEO, I conducted primary and secondary research to challenge hypotheses on which key constituencies they should partner with, and how; and developed a framework to help them prioritize the most promising options. This helped Medify gain alignment with their VC partner on their partnering strategy.

How can we broaden our appeal to a new target?

How can we broaden our appeal to a new target?

June 5, 2016
What will library heaven look like in 20 years?

What will library heaven look like in 20 years?

June 5, 2016
What targets should we prioritize for a service we’re still defining?

What targets should we prioritize for a service we’re still defining?

June 5, 2016
How should we respond to a major consumer trend?

How should we respond to a major consumer trend?

June 5, 2016

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