Over the years that I have worked with Lisa, she has provided outstanding insights and guidance. Whether it was setting the direction for my startup venture, growing the business and building a community following, or developing my exit strategy to sell to a company that could take the brand national, Lisa always helped me focus on a key framework for business analysis and identified points of leverage for success. She’s quick, direct, perceptive, seasoned and resourceful.
Lisa played a powerful role for our team in how she constructively challenged us and helped prevent us from getting into group think about the competition. She was very effective in getting people to think outside of the box and use the insight from that in very practical ways. She has passion, creativity, drive, flexibility, and a powerful ability to problem solve. She is willing to play whatever role is needed, and is a great mentor because she has been in our shoes and understands the dynamics we face.
When I took over as President of Sylvan Learning Centers NY DMO advertising co-op, our members believed our existing media plan wasn’t working hard enough, but we lacked the data to inform a change in strategy that we could all agree on. Lisa recommended and supervised a great outside resource that performed a detailed survey of our existing and former customers, and their media usage patterns. The resulting insights into our best customers allowed us to optimize our media mix so that inquiries increased 15%.Kendra MacLeod
Lisa was very helpful at getting me to focus on the right issues and suggesting appropriate solutions to start-up marketing challenges. Her approach to developing a marketing strategy and choosing the best way to enter a market made sense to me, and moved us from having a sketchy go-to-market plan to having a much better idea of how to get started.