Food for Thought

13 Strategic Market Imperatives

All startups must take certain strategic marketing actions to understand the market need, develop the right solution, bring it to market, and accelerate performance.  Getting this right saves time, money, and increases your chances of success in the market.  In this session for Seattle Startup Week, I covered the 13 strategic marketing imperatives that should be on every CEO’s / CMO’s to-do list.

About Seattle Startup Week

Seattle Startup Week is a free five-day event highlighting the amazing startup culture of the Puget Sound. Entrepreneurs join in to learn, network and help make the startup ecosystem better for everyone.

Value Proposition

What’s in it for me?

And what do I have to do to get it?

Every company needs a value proposition to justify their product to potential customers.  See how to build one.

About UW CoMotion Incubator

The University of Washington’s CoMotion Incubator is a collaborative hub for students, faculty, staff, and the local innovation community. CoMotion hosts many networking, educational, and social events providing the opportunity to mindshare with and inspire startups and aspiring entrepreneurs in the UW family.

Validating Your Vision Through Research

How to use research to better understand the problem you’re solving, the value proposition you’re promising, and the solution you’re building.

About Founder Institute

The Founder Institute is the world’s premier pre-seed startup accelerator. Since 2009, they have helped over 3,500 companies raise over $800M and build some of the world’s fastest growing companies

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