13 Strategic Market Imperatives
All startups must take certain strategic marketing actions to understand the market need, develop the right solution, bring it to market, and accelerate performance. Getting this right saves time, money, and increases your chances of success in the market. In this session for Seattle Startup Week, I covered the 13 strategic marketing imperatives that should be on every CEO’s / CMO’s to-do list.
About Seattle Startup Week
Seattle Startup Week is a free five-day event highlighting the amazing startup culture of the Puget Sound. Entrepreneurs join in to learn, network and help make the startup ecosystem better for everyone.
What’s in it for me?
And what do I have to do to get it?
Every company needs a value proposition to justify their product to potential customers. See how to build one.
About UW CoMotion Incubator
The University of Washington’s CoMotion Incubator is a collaborative hub for students, faculty, staff, and the local innovation community. CoMotion hosts many networking, educational, and social events providing the opportunity to mindshare with and inspire startups and aspiring entrepreneurs in the UW family.
Conducting Market Research – Startups
Four strategic research questions all startups must address.
As presented to the Maritime Blue Accelerator cohort at WeWork Labs Seattle, January 2020 (including the class notes we made on the board).
About WeWork Labs
WeWork Labs is the We Company’s global platform for early stage companies and forward-thinking enterprise companies.