Why Entrepreneurs Hire Me
- You haven’t hired your CMO yet, but you need to make critical decisions about your product and positioning – such as which potential customer segments to target first
- You’re in beta and want someone to represent the voice of the consumer so you can avoid iterating in unproductive areas
- You’re launched but aren’t getting the traction you expected, and need help to quickly diagnose what’s working, what’s not, what to leverage, and what to sacrifice so you can take decisive action
- You’re scaling rapidly and want to apply Fortune 500 disciplines and frameworks without bogging your people down with Fortune 500 bureaucracy
I’ve worked with B2B and B2C companies from “gleam in the eye” to acquisition, in a variety of industries:
Consumer insights
Consumer products
Entertainment
Fashion
Health and wellness
IoT
Mobile transactions
SaaS
Travel
“M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.”
Edison: “There ain’t no rules around here. We’re trying to accomplish somep’n! “
The pace of technological progress can, and often does, outstrip what markets need.
Over the years that I have worked with Lisa, she has provided outstanding insights and guidance. Whether it was setting the direction for my startup venture, growing the business and building a community following, or developing my exit strategy to sell to a company that could take the brand national, Lisa always helped me focus on a key framework for business analysis and identified points of leverage for success. She’s quick, direct, perceptive, seasoned and resourceful.
Identify Unmet Needs
Uncover insights that lead to breakthrough opportunities
Build Compelling Solutions
Design products, services, and experiences that delight
Go to Market
Apply the right go-to-market strategies and tactics
Accelerate Performance
Understand what's working, what's not, and help you pivot accordingly