Develop Compelling SolutionsDesigning products, services, and experiences that delight
A product is much more than its tangible parts – this cupcake makes your day sweeter
Brainstorming – Unlock a wider range of possible solutions to business problems.
Concept Development and Testing – Quickly assess the possibilities to find the most promising ideas for product development.
Product Development and Testing – Bring in the voice of the consumer at the right stages in the design process to avoid expensive re-work later.
Gold Standard Customer Experience Design – “Stage” your product or service to engage your customers and create memorable events that bring them back, and get you talked about.
Positioning – Bring laser focus to key strategic questions of who to target, who or what your product or service replaces, what compelling benefit you offer and why your target should believe you – considering both rational and emotional drivers – so you can align all your resources for maximum impact.
Value Propositions – Understand how your target customer sees the true cost/benefit of using your product or service.
Naming and Brand Architecture – Help you name new products; define how they should relate to and support your corporate brand (and vice versa).
Brand Identity – Work with your agency to articulate how your brand should look, sound, and even smell.
Strategic Blueprints – Expand on your positioning to set clear objectives, strategies and tactics by function, so everyone in your organization understands what they must do to bring your positioning to life.
I am enthusiastic over humanity’s extraordinary and sometimes very timely ingenuities. If you are in a shipwreck and all the boats are gone, a piano top buoyant enough to keep you afloat comes along to make a fortuitous life preserver. But this is not to say that the best way to design a life preserver is in the form of a piano top.