Identify Unmet Needs

Uncover insights that lead to breakthrough opportunities

People can tell you when a product isn’t working, but they have a hard time articulating what would delight them. I’m sorry to say that HP’s latest printer is giving me the EXACT same error message.  After all these years.

Situation Analysis – Assess your business results and existing research to make sure you “know what you know”, and uncover un-mined insights and opportunities, before you commission potentially unneeded research – particularly helpful for businesses in flux or for business owners who are new in position.

Best-in-Class Exploration – Gain insights from other industries to help you become best-in-class in yours.

Tornado SightingsTM – Understand which macro trends are coming your way and what you can do to stay ahead of rapidly changing consumer demands.

Research Plans – Develop the learning agenda and identify the specific research you need to deliver your business strategy.

Qualitative Research – Help you get “under the hood” with 1:1 interviews, in-store intercepts, shop- or surf-alongs, focus groups, observations, etc.

Quantitative Research – Provide projectable attitudinal and behavioral insights with secondary research, surveys, online anthropology, etc.

Competitive Assessments – Identify who you should really be watching out for, within and adjacent to your industry; understand strengths you take for granted, where you’re vulnerable; and help you develop strategies to lick ’em or join ’em.

Target Audience Deep Dives – Get a 360 degree view of your target prospects or customers, to better understand how your product or service can play a larger role in their lives.

Target Market Assessments – Size and segment the market to uncover opportunities where you can win, and understand key factors for success.

Portfolio Strategy – Understand the potential to expand or refocus based on what you’re really great at.

The best way to predict the future is to create it.
Peter Drucker

Writer, management consultant, and self-described "social ecologist", Drucker Institute

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