Identify Unmet Needs
Identifying important unmet needs and new strategies for sustained growth
People can tell you when a product isn’t working, but they have a hard time articulating what would delight them.
Situation Analysis – Assess your business results and existing research to make sure you “know what you know”, and uncover un-mined insights and opportunities, before you commission potentially unneeded research – particularly helpful for businesses in flux or for business owners who are new in position.
Best-in-Class Exploration – Gain insights from other industries to help you become best-in-class in yours.
Tornado SightingsTM – Understand which macro trends are coming your way and what you can do to stay ahead of rapidly changing consumer demands.
Research Plans – Develop the learning agenda and identify the specific research you need to deliver your business strategy.
Qualitative Research – Help you get “under the hood” with 1:1 interviews, in-store intercepts, shop- or surf-alongs, focus groups, observations, etc.
Quantitative Research – Provide projectable attitudinal and behavioral insights with secondary research, surveys, online anthropology, etc.
Competitive Assessments – Identify who you should really be watching out for, within and adjacent to your industry; understand strengths you take for granted, where you’re vulnerable; and help you develop strategies to lick ’em or join ’em.
Target Audience Deep Dives – Get a 360 degree view of your target prospects or customers, to better understand how your product or service can play a larger role in their lives.
Target Market Assessments – Size and segment the market to uncover opportunities where you can win, and understand key factors for success.
Portfolio Strategy – Understand the potential to expand or refocus based on what you’re really great at.
The best way to predict the future is to create it.
Peter Drucker