Identify Unmet Needs
Identifying important unmet needs and new strategies for sustained growth
People can tell you when a product isn’t working, but they have a hard time articulating what would delight them. I’m sorry to say that HP’s latest printer is giving me the EXACT same error message. After all these years.
Best-in-Class Exploration – Gain insights from other industries to help you become best-in-class in yours.
Tornado SightingsTM – Understand which macro trends are coming your way and what you can do to stay ahead of rapidly changing consumer demands.
Research Plans – Develop the learning agenda and identify the specific research you need to deliver your business strategy.
Qualitative Research – Help you get “under the hood” with 1:1 interviews, in-store intercepts, shop- or surf-alongs, focus groups, observations, etc.
Quantitative Research – Provide projectable attitudinal and behavioral insights with secondary research, surveys, online anthropology, etc.
Target Audience Deep Dives – Get a 360 degree view of your target prospects or customers, to better understand how your product or service can play a larger role in their lives.
Target Market Assessments – Size and segment the market to uncover opportunities where you can win, and understand key factors for success.
Portfolio Strategy – Understand the potential to expand or refocus based on what you’re really great at.