Want to innovate more successfully?
Whether you’re a start-up entering the white space on the map, a Fortune 100 enterprise looking for breakthrough growth, or a visionary non-profit organization seeking to bring fresh vitality to your mission, it sometimes helps to have an experienced partner at your side.
As a strategist, global marketing executive, and consumer insights professional with over 30 years of experience, I love to crack the code on problems that most people run from. Bring me your toughest challenges and, together, we’ll develop world-class innovation that delivers meaningful value.
I provide help at every stage of the innovation process.
Identify Unmet Needs
Uncover insights that lead to breakthrough opportunities
Build Compelling Solutions
Design products, services, and experiences that delight
Go to Market
Apply the right go-to-market strategies and tactics
Accelerate Performance
Understand what's working, what's not, and help you pivot accordingly
Eureka Moments
Amazon’s Whole Food Acquisition: 4 Amazon Strategies, 3 Resources, 3 Strategies for the Rest of Us
Food for thought in the grocery business Amazon has been in the news a lot lately, and rightly so. It’s fascinating to be sitting in their back yard where I get to see some of these innovations for myself. In early 2017 they announced an experiment with Amazon Go, a...
To Innovate Better, Try These 3 DIY Ideas to Immerse Yourself in Your Customers’ Lives
Conventional qualitative and quantitative research provides an excellent foundation for understanding consumer needs, but it’s also important to more viscerally understand what’s going on in consumers’ lives, how your products or services could work to help them live...
Tornado Sighting: 3 Ways to Use Macro Trends to Innovate More Successfully
In my last post, I talked about three “Periscopes” to help marketers rise above the day to day work to innovate more successfully. This time I thought it would be useful to talk about a best practice you can use when you do have a chance to step away from your daily...
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