by lisafernow | Aug 18, 2020 | Collaboration, Innovation
Developing brand collaborations with outside partners is a tried and true method for established brands looking to demonstrate relevance and broaden appeal to new audiences. The best are truly innovative. Baby Got Back – Sir Mix-A-Lot Rocks Benaroya Hall I recently...
by lisafernow | May 5, 2020 | General Posts, Macro Trends, Sustainability
Since COVID-19 has confined us to our homes I am noticing some strange (and wonderful) consumer behaviors. There’s a Run on Flour The first episode of King Arthur Flour’s new video series, The Isolation Baking Show, features superstar bakers Gesine...
by lisafernow | Apr 29, 2020 | Entrepreneurial Marketing, General Posts, Innovation, Macro Trends, Startups
A few weeks ago I had the pleasure to speak with Jenn Smith, Program Director for Grow-NY. This organization is leading a very exciting competition to bring next generation food and agriculture innovation to the upstate NY region. Please spread the word. Calling All...
by lisafernow | Apr 3, 2020 | Branding and Brand Identity, COVID-19 Marketing, Customer Experience, General Posts, Marketing Strategy, Targeting
“Getting through a trying year – but not without scars.” This note card never fails to crack me up. It seems especially appropriate now. For those of you who are early in your careers you may not have had to live through a period like this before. ...
by lisafernow | Mar 2, 2020 | Collaboration, COVID-19 Marketing, General Posts, Startups
For those of you remotely collaborating during Coronavirus I wanted to share a new innovation with you. Vibe digital whiteboard. This past January I was at WeWork Labs to present to a group of maritime startups. Just before I stood up to speak, my sponsor Elizabeth...
