by lisafernow | Aug 18, 2020 | Collaboration, Innovation, Product Development
Developing brand collaborations with outside partners is a tried and true method for established brands looking to demonstrate relevance and broaden appeal to new audiences. The best are truly innovative. Baby Got Back – Sir Mix-A-Lot Rocks Benaroya Hall I recently...
by lisafernow | May 5, 2020 | Macro Trends, Sustainability
Since COVID-19 has confined us to our homes I am noticing some strange (and wonderful) consumer behaviors. There’s a Run on Flour The first episode of King Arthur Flour’s new video series, The Isolation Baking Show, features superstar bakers Gesine...
by lisafernow | Apr 29, 2020 | Entrepreneurial Marketing, Innovation, Macro Trends, Startups
A few weeks ago I had the pleasure to speak with Jenn Smith, Program Director for Grow-NY. This organization is leading a very exciting competition to bring next generation food and agriculture innovation to the upstate NY region. Please spread the word. Calling All...
by lisafernow | Apr 3, 2020 | Branding and Brand Identity, COVID-19 Marketing, Customer Experience, Marketing Strategy, Targeting, Value Proposition
The world has changed and marketing during COVID-19 must change too. “Getting through a trying year – but not without scars.” This note card never fails to crack me up. It seems especially appropriate now. For those of you who are early in your...
by lisafernow | Mar 2, 2020 | Collaboration, COVID-19 Marketing, Startups
For those of you remotely collaborating during Coronavirus I wanted to share a new innovation with you. Vibe digital whiteboard. This past January I was at WeWork Labs to present to a group of maritime startups. Just before I stood up to speak, my sponsor Elizabeth...
