by lisafernow | May 10, 2017 | Consumer Insights, Customer Experience, General Posts, Innovation
Conventional qualitative and quantitative research provides an excellent foundation for understanding consumer needs, but it’s also important to more viscerally understand what’s going on in consumers’ lives, how your products or services could work to help them live...
by lisafernow | Feb 12, 2017 | Consumer Insights, General Posts, Innovation
Anyone leading a well established business faces the challenge of needing to innovate within a large organization while still getting the day to day business done. It’s not easy. Innovation is risky. It involves change. And in the heat of battle it’s tempting to put...
