by lisafernow | Sep 29, 2017 | Entrepreneurial Marketing, General Posts, Innovation, Marketing Strategy, Product Development, Targeting
University of Washington Entrepreneur in Residence, Derek Streat, had a daughter who suffered from a rare medical condition. After spending thousands of hours researching her condition and finding it frustrating to have to sift through all the databases for the exact...
by lisafernow | Jun 19, 2017 | Customer Experience, General Posts, Innovation, Marketing Strategy
Food for thought in the grocery business Amazon has been in the news a lot lately, and rightly so. It’s fascinating to be sitting in their back yard where I get to see some of these innovations for myself. In early 2017 they announced an experiment with Amazon Go, a...
by lisafernow | Jan 22, 2016 | Entrepreneurial Marketing, General Posts, Marketing Strategy, Value Proposition
Earlier this week I led an innovation workshop session on value propositions for CoMotion at the University of Washington. CoMotion (in their words) collaboratively moves innovations to impact by helping to create and promote entrepreneurial thinking, innovation...
by lisafernow | Aug 8, 2015 | Branding and Brand Identity, General Posts, Innovation, Marketing Strategy
Nordstrom deploys drone and 55′ dress to promote their Anniversary Sale. Nordstrom has a long standing tradition of high-touch service, but what you might not know – unless you happen to be a customer – is that this retailer is not afraid to...
