by lisafernow | Apr 3, 2020 | Branding and Brand Identity, COVID-19 Marketing, Customer Experience, Marketing Strategy, Targeting, Value Proposition
The world has changed and marketing during COVID-19 must change too. “Getting through a trying year – but not without scars.” This note card never fails to crack me up. It seems especially appropriate now. For those of you who are early in your...
by lisafernow | Jan 22, 2016 | Entrepreneurial Marketing, General Posts, Marketing Strategy, Value Proposition
Earlier this week I led an innovation workshop session on value propositions for CoMotion at the University of Washington. CoMotion (in their words) collaboratively moves innovations to impact by helping to create and promote entrepreneurial thinking, innovation...