by lisafernow | Mar 2, 2020 | General Posts
This past January I was at WeWork Labs to present to a group of maritime startups. Just before I stood up to speak, my sponsor Elizabeth Scallon casually mentioned that I would be presenting using a digital whiteboard – I should just mark up the board with comments,...
by lisafernow | Jan 20, 2020 | General Posts
What do a marine biology program, an emergency physician practice, a technology to extract contaminants, a data and insights platform, a trucking app and online platform, a fishing gear recycling program, a least-cost ballast water treatment system, a white fish...
by lisafernow | Jul 27, 2018 | General Posts
I subscribe to Trend Hunter’s newsletters and it’s always fascinating to read about what innovations they are finding through their community. One of the trends they have been writing about for a while is customization. Customization in this context means enabling...
by lisafernow | Jul 27, 2018 | General Posts
A few months ago I treated myself to a day of innovation and attended the Seattle Future Festival, hosted by Trend Hunter. If you don’t already know about Trend Hunter, they are the world’s largest, most popular trend community, with a global network of 200,000...
by lisafernow | Mar 20, 2018 | General Posts
In Seattle in January 2018 Amazon opened their Amazon Go store to the public with the very enticing proposition: No lines. No checkout. Removing friction from the shopping process is a strategy that has driven much of Amazon’s online innovation (1-Click ordering,...
by lisafernow | Jan 7, 2018 | General Posts
Hal Conick wrote an enlightening and useful article, How Marketing Can Make Mergers and Acquisitions Easy, in which he referenced the AOL / Time Warner merger. According to Conick, Time Warner executive Ted Turner said the transaction was “better than sex.” We now...
