by lisafernow | Mar 20, 2018 | Customer Experience, General Posts, Innovation
In Seattle in January 2018 Amazon opened their Amazon Go store to the public with the very enticing proposition: No lines. No checkout. Photo credit: Amazon Removing friction from the shopping process is a strategy that has driven much of Amazon’s online...
by lisafernow | Nov 4, 2017 | General Posts, Innovation, Startups
I nearly laughed myself sick when I saw this invitation. According to the organizers, FuckUp Nights is the fastest growing global movement of entrepreneurial people who come together to publicly share failure stories. Thousands of people attend FuckUp Nights each...
by lisafernow | Sep 29, 2017 | Entrepreneurial Marketing, General Posts, Innovation, Marketing Strategy, Product Development, Targeting
University of Washington Entrepreneur in Residence, Derek Streat, had a daughter who suffered from a rare medical condition. After spending thousands of hours researching her condition and finding it frustrating to have to sift through all the databases for the exact...
by lisafernow | Aug 7, 2017 | General Posts, Innovation, Macro Trends
In an earlier post, Tornado Sightings, I wrote about the importance of keeping an eye on macro trends. Macro trends are big social and economic shifts – technology, consumer demographics, culture, or historical turnings – that can reshape markets and create big new...
by lisafernow | Jun 19, 2017 | Customer Experience, General Posts, Innovation, Marketing Strategy
Food for thought in the grocery business Amazon has been in the news a lot lately, and rightly so. It’s fascinating to be sitting in their back yard where I get to see some of these innovations for myself. In early 2017 they announced an experiment with Amazon Go, a...
by lisafernow | May 10, 2017 | Consumer Insights, Customer Experience, General Posts, Innovation
Conventional qualitative and quantitative research provides an excellent foundation for understanding consumer needs, but it’s also important to more viscerally understand what’s going on in consumers’ lives, how your products or services could work to help them live...
