by lisafernow | May 5, 2020 | General Posts, Macro Trends, Sustainability
Since COVID-19 has confined us to our homes I am noticing some strange (and wonderful) consumer behaviors. There’s a Run on Flour The first episode of King Arthur Flour’s new video series, The Isolation Baking Show, features superstar bakers Gesine...
by lisafernow | Apr 29, 2020 | Entrepreneurial Marketing, General Posts, Innovation, Macro Trends, Startups
A few weeks ago I had the pleasure to speak with Jenn Smith, Program Director for Grow-NY. This organization is leading a very exciting competition to bring next generation food and agriculture innovation to the upstate NY region. Please spread the word. Calling All...
by lisafernow | Apr 3, 2020 | Branding and Brand Identity, COVID-19 Marketing, Customer Experience, General Posts, Marketing Strategy, Targeting
“Getting through a trying year – but not without scars.” This note card never fails to crack me up. It seems especially appropriate now. For those of you who are early in your careers you may not have had to live through a period like this before. ...
by lisafernow | Mar 2, 2020 | Collaboration, COVID-19 Marketing, General Posts, Startups
For those of you remotely collaborating during Coronavirus I wanted to share a new innovation with you. Vibe digital whiteboard. This past January I was at WeWork Labs to present to a group of maritime startups. Just before I stood up to speak, my sponsor Elizabeth...
by lisafernow | Jan 20, 2020 | Collaboration, General Posts, Innovation, Startups
What do the following have in common? Marine biology program. Emergency physician practice. Technology to extract contaminants. Data and insights platform. Trucking app and online platform. Fishing gear recycling program. Least-cost ballast water treatment...
by lisafernow | Jul 27, 2018 | Collaboration, Customer Experience, General Posts, Macro Trends, Product Development
I subscribe to Trend Hunter’s newsletters and it’s always fascinating to read about what innovations they are finding through their community. One of the trends they have been writing about for a while is customization. Customization in this context means enabling...
