by lisafernow | Apr 3, 2020 | Branding and Brand Identity, COVID-19 Marketing, Customer Experience, Marketing Strategy, Targeting, Value Proposition
The world has changed and marketing during COVID-19 must change too. “Getting through a trying year – but not without scars.” This note card never fails to crack me up. It seems especially appropriate now. For those of you who are early in your...
by lisafernow | Sep 29, 2017 | Entrepreneurial Marketing, General Posts, Innovation, Marketing Strategy, Product Development, Targeting
University of Washington Entrepreneur in Residence, Derek Streat, had a daughter who suffered from a rare medical condition. After spending thousands of hours researching her condition and finding it frustrating to have to sift through all the databases for the exact...
