by lisafernow | Aug 18, 2020 | Collaboration, Innovation, Product Development
Developing brand collaborations with outside partners is a tried and true method for established brands looking to demonstrate relevance and broaden appeal to new audiences. The best are truly innovative. Baby Got Back – Sir Mix-A-Lot Rocks Benaroya Hall I recently...
by lisafernow | Mar 2, 2020 | Collaboration, COVID-19 Marketing, Startups
For those of you remotely collaborating during Coronavirus I wanted to share a new innovation with you. Vibe digital whiteboard. This past January I was at WeWork Labs to present to a group of maritime startups. Just before I stood up to speak, my sponsor Elizabeth...
by lisafernow | Jan 20, 2020 | Accelerators, Collaboration, Innovation, Startups
What do the following have in common? Marine biology program. Emergency physician practice. Technology to extract contaminants. Data and insights platform. Trucking app and online platform. Fishing gear recycling program. Least-cost ballast water treatment system. ...
by lisafernow | Jul 27, 2018 | Collaboration, Customer Experience, Macro Trends, Product Development
I subscribe to Trend Hunter’s newsletters and it’s always fascinating to read about what innovations they are finding through their community. One of the trends they have been writing about for a while is customization. Customization in this context means enabling...
by lisafernow | Jul 27, 2018 | Collaboration, Innovation
A few months ago I treated myself to a day of innovation. I attended the Seattle Future Festival, hosted by Trend Hunter. If you don’t already know about Trend Hunter, they are the world’s largest, most popular trend community, with a global network of 200,000...
by lisafernow | Jan 7, 2018 | Collaboration, Innovation, Startups
5 Marketing topics to discuss before you close the deal on your acquisition Hal Conick wrote an enlightening and useful article, How Marketing Can Make Mergers and Acquisitions Easy, in which he referenced the AOL / Time Warner merger. According to Conick, Time...
