by lisafernow | Apr 29, 2020 | Entrepreneurial Marketing, General Posts, Innovation, Macro Trends, Startups
A few weeks ago I had the pleasure to speak with Jenn Smith, Program Director for Grow-NY. This organization is leading a very exciting competition to bring next generation food and agriculture innovation to the upstate NY region. Please spread the word. Calling All...
by lisafernow | Jan 20, 2020 | Collaboration, General Posts, Innovation, Startups
What do the following have in common? Marine biology program. Emergency physician practice. Technology to extract contaminants. Data and insights platform. Trucking app and online platform. Fishing gear recycling program. Least-cost ballast water treatment...
by lisafernow | Jul 27, 2018 | Collaboration, General Posts, Innovation
A few months ago I treated myself to a day of innovation and attended the Seattle Future Festival, hosted by Trend Hunter. If you don’t already know about Trend Hunter, they are the world’s largest, most popular trend community, with a global network of 200,000...
by lisafernow | Mar 20, 2018 | Customer Experience, General Posts, Innovation
In Seattle in January 2018 Amazon opened their Amazon Go store to the public with the very enticing proposition: No lines. No checkout. Removing friction from the shopping process is a strategy that has driven much of Amazon’s online innovation (1-Click ordering,...
by lisafernow | Jan 7, 2018 | Collaboration, General Posts, Innovation, Startups
Hal Conick wrote an enlightening and useful article, How Marketing Can Make Mergers and Acquisitions Easy, in which he referenced the AOL / Time Warner merger. According to Conick, Time Warner executive Ted Turner said the transaction was “better than sex.” We now...
by lisafernow | Nov 4, 2017 | General Posts, Innovation, Startups
I nearly laughed myself sick when I saw this invitation. According to the organizers, FuckUp Nights is the fastest growing global movement of entrepreneurial people who come together to publicly share failure stories. Thousands of people attend FuckUp Nights each...
