by lisafernow | Jul 20, 2021 | Customer Experience, Innovation
In September 2020 Amazon introduced Amazon One, a new innovation to make everyday activities effortless. Photo credit: Amazon As I noted in my previous customer experience report on Amazon Go, removing friction from the shopping process is a strategy that has...
by lisafernow | Aug 18, 2020 | Collaboration, Innovation, Product Development
Developing brand collaborations with outside partners is a tried and true method for established brands looking to demonstrate relevance and broaden appeal to new audiences. The best are truly innovative. Baby Got Back – Sir Mix-A-Lot Rocks Benaroya Hall I recently...
by lisafernow | Apr 29, 2020 | Entrepreneurial Marketing, Innovation, Macro Trends, Startups
A few weeks ago I had the pleasure to speak with Jenn Smith, Program Director for Grow-NY. This organization is leading a very exciting competition to bring next generation food and agriculture innovation to the upstate NY region. Please spread the word. Calling All...
by lisafernow | Jan 20, 2020 | Accelerators, Collaboration, Innovation, Startups
What do the following have in common? Marine biology program. Emergency physician practice. Technology to extract contaminants. Data and insights platform. Trucking app and online platform. Fishing gear recycling program. Least-cost ballast water treatment system. ...
by lisafernow | Jul 27, 2018 | Collaboration, Innovation
A few months ago I treated myself to a day of innovation. I attended the Seattle Future Festival, hosted by Trend Hunter. If you don’t already know about Trend Hunter, they are the world’s largest, most popular trend community, with a global network of 200,000...
by lisafernow | Mar 20, 2018 | Customer Experience, General Posts, Innovation
In Seattle in January 2018 Amazon opened their Amazon Go store to the public with the very enticing proposition: No lines. No checkout. Photo credit: Amazon Removing friction from the shopping process is a strategy that has driven much of Amazon’s online...
