by lisafernow | Apr 29, 2020 | Entrepreneurial Marketing, Innovation, Macro Trends, Startups
A few weeks ago I had the pleasure to speak with Jenn Smith, Program Director for Grow-NY. This organization is leading a very exciting competition to bring next generation food and agriculture innovation to the upstate NY region. Please spread the word. Calling All...
by lisafernow | Apr 3, 2020 | Branding and Brand Identity, COVID-19 Marketing, Customer Experience, Marketing Strategy, Targeting, Value Proposition
The world has changed and marketing during COVID-19 must change too. “Getting through a trying year – but not without scars.” This note card never fails to crack me up. It seems especially appropriate now. For those of you who are early in your...
