by lisafernow | Apr 29, 2020 | Entrepreneurial Marketing, General Posts, Innovation, Macro Trends, Startups
A few weeks ago I had the pleasure to speak with Jenn Smith, Program Director for Grow-NY. This organization is leading a very exciting competition to bring next generation food and agriculture innovation to the upstate NY region. Please spread the word. Calling All...
by lisafernow | Apr 3, 2020 | Branding and Brand Identity, COVID-19 Marketing, Customer Experience, General Posts, Marketing Strategy, Targeting
For those of you rethinking your marketing during COVID-19 here are 5 strategic actions to help you navigate a path forward. “Getting through a trying year – but not without scars.” This note card never fails to crack me up. It seems especially...
