by lisafernow | Apr 3, 2020 | Branding and Brand Identity, COVID-19 Marketing, Customer Experience, Marketing Strategy, Targeting, Value Proposition
The world has changed and marketing during COVID-19 must change too. “Getting through a trying year – but not without scars.” This note card never fails to crack me up. It seems especially appropriate now. For those of you who are early in your...
by lisafernow | Aug 8, 2015 | Branding and Brand Identity, General Posts, Innovation, Marketing Strategy
Nordstrom deploys drone and 55′ dress to promote their Anniversary Sale. Nordstrom has a long standing tradition of high-touch service, but what you might not know – unless you happen to be a customer – is that this retailer is not afraid to...