Since COVID-19 has confined us to our homes I am noticing some strange (and wonderful) consumer behaviors. There’s a Run on Flour The first episode of King Arthur Flour’s new video series, The Isolation Baking Show, features superstar bakers Gesine...
A few weeks ago I had the pleasure to speak with Jenn Smith, Program Director for Grow-NY. This organization is leading a very exciting competition to bring next generation food and agriculture innovation to the upstate NY region. Please spread the word. Calling All...
I subscribe to Trend Hunter’s newsletters and it’s always fascinating to read about what innovations they are finding through their community. One of the trends they have been writing about for a while is customization. Customization in this context means enabling...
In an earlier post, Tornado Sightings, I wrote about the importance of keeping an eye on macro trends. Macro trends are big social and economic shifts – technology, consumer demographics, culture, or historical turnings – that can reshape markets and create big new...
In my last post, I talked about three “Periscopes” to help marketers rise above the day to day work to innovate more successfully. This time I thought it would be useful to talk about a best practice you can use when you do have a chance to step away from your daily...
Just came back from the Johnson Advisory Council meeting at Cornell, where we discussed the NYC Tech Campus, recently announced by Mayor Bloomberg, and how Johnson will contribute to it. This will be transformational for the business school and for NYC! See below for...
