Want to innovate more successfully?
Whether you’re a start-up entering the white space on the map, a Fortune 100 enterprise looking for breakthrough growth, or a visionary non-profit organization seeking to bring fresh vitality to your mission, it sometimes helps to have an experienced partner at your side.
As a strategist, global marketing executive, and consumer insights professional with over 30 years of experience, I love to crack the code on problems that most people run from. Bring me your toughest challenges and, together, we’ll develop world-class innovation that delivers meaningful value.
I provide help at every stage of the innovation process.
Identify Unmet Needs
Uncover insights that lead to breakthrough opportunities
Build Compelling Solutions
Design products, services, and experiences that delight
Go to Market
Apply the right go-to-market strategies and tactics
Accelerate Performance
Understand what's working, what's not, and help you pivot accordingly
Eureka Moments
Which innovation archetype are you? And how might that be holding you back?
A few months ago I treated myself to a day of innovation. I attended the Seattle Future Festival, hosted by Trend Hunter. If you don’t already know about Trend Hunter, they are the world's largest, most popular trend community, with a global network of 200,000...
Amazon Go: The Experience of No
In Seattle in January 2018 Amazon opened their Amazon Go store to the public with the very enticing proposition: No lines. No checkout. Photo credit: Amazon Removing friction from the shopping process is a strategy that has driven much of Amazon’s online...
Mergers and Acquisitions May Be “Better Than Sex,” But Don’t Get Left Holding the Baby
5 Marketing topics to discuss before you close the deal on your acquisition Hal Conick wrote an enlightening and useful article, How Marketing Can Make Mergers and Acquisitions Easy, in which he referenced the AOL / Time Warner merger. According to Conick, Time...
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