Want to innovate more successfully?
Whether you’re a start-up entering the white space on the map, a Fortune 100 enterprise looking for breakthrough growth, or a visionary non-profit organization seeking to bring fresh vitality to your mission, it sometimes helps to have an experienced partner at your side.
As a strategist, global marketing executive, and consumer insights professional with over 30 years of experience, I love to crack the code on problems that most people run from. Bring me your toughest challenges and, together, we’ll develop world-class innovation that delivers meaningful value.
I provide help at every stage of the innovation process.
Identify Unmet Needs
Uncover insights that lead to breakthrough opportunities
Build Compelling Solutions
Design products, services, and experiences that delight
Go to Market
Apply the right go-to-market strategies and tactics
Accelerate Performance
Understand what's working, what's not, and help you pivot accordingly
Eureka Moments
What’s Missing from Your Value Proposition
Earlier this week I led an innovation workshop session on value propositions for CoMotion at the University of Washington. CoMotion (in their words) collaboratively moves innovations to impact by helping to create and promote entrepreneurial thinking, innovation...
Does This Dress Make My Roof Look Fat? Fashion, Marketing Innovation, and Technology at Nordstrom
Nordstrom deploys drone and 55' dress to promote their Anniversary Sale. Nordstrom has a long standing tradition of high-touch service, but what you might not know - unless you happen to be a customer - is that this retailer is not afraid to experiment with technology...
Improvising in the Air for a Stellar Customer Experience
I was on Alaska Air, minding my own business, when it became clear to me I was coming down with a bodacious cold. I asked the flight attendant if she could bring me some hot tea, to warm me up. This is what she gave me. A full 2 liter bottle of boiling hot water,...
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