by lisafernow | Jun 19, 2017 | Customer Experience, General Posts, Innovation, Marketing Strategy
Food for thought in the grocery business Amazon has been in the news a lot lately, and rightly so. It’s fascinating to be sitting in their back yard where I get to see some of these innovations for myself. In early 2017 they announced an experiment with Amazon Go, a...
by lisafernow | May 10, 2017 | Consumer Insights, Customer Experience, General Posts, Innovation
Conventional qualitative and quantitative research provides an excellent foundation for understanding consumer needs, but it’s also important to more viscerally understand what’s going on in consumers’ lives, how your products or services could work to help them live...
by lisafernow | Mar 21, 2017 | General Posts, Innovation, Macro Trends
In my last post, I talked about three “Periscopes” to help marketers rise above the day to day work to innovate more successfully. This time I thought it would be useful to talk about a best practice you can use when you do have a chance to step away from your daily...
by lisafernow | Feb 12, 2017 | Consumer Insights, General Posts, Innovation
Anyone leading a well established business faces the challenge of needing to innovate within a large organization while still getting the day to day business done. It’s not easy. Innovation is risky. It involves change. And in the heat of battle it’s tempting to put...
by lisafernow | Dec 21, 2016 | Collaboration, General Posts, Innovation, Startups
The other day I was listening to a colleague describing the difficulties one of his portfolio company CEOs was having with their board. The CEO wanted to go one way. The board wanted to go another way. If they didn’t resolve their differences the CEO would have to go....
by lisafernow | Oct 12, 2016 | Collaboration, General Posts, Innovation
The other day I happened to be in a meeting with a very innovative high tech startup that I will not mention by name for reasons that will soon become clear. Let’s call them Startup X. I know a fair amount about Startup X’s technology and am convinced their company is...
