by lisafernow | May 5, 2020 | Macro Trends, Sustainability
Since COVID-19 has confined us to our homes I am noticing some strange (and wonderful) consumer behaviors. There’s a Run on Flour The first episode of King Arthur Flour’s new video series, The Isolation Baking Show, features superstar bakers Gesine...
by lisafernow | Apr 3, 2020 | Branding and Brand Identity, COVID-19 Marketing, Customer Experience, Marketing Strategy, Targeting, Value Proposition
The world has changed and marketing during COVID-19 must change too. “Getting through a trying year – but not without scars.” This note card never fails to crack me up. It seems especially appropriate now. For those of you who are early in your...