by lisafernow | Aug 7, 2017 | General Posts, Innovation, Macro Trends
In an earlier post, Tornado Sightings, I wrote about the importance of keeping an eye on macro trends. Macro trends are big social and economic shifts – technology, consumer demographics, culture, or historical turnings – that can reshape markets and create big new...
by lisafernow | Mar 21, 2017 | General Posts, Innovation, Macro Trends
In my last post, I talked about three “Periscopes” to help marketers rise above the day to day work to innovate more successfully. This time I thought it would be useful to talk about a best practice you can use when you do have a chance to step away from your daily...
