How can we broaden our appeal to a new target?

How can we broaden our appeal to a new target?

How can we broaden our appeal to a new target? The Challenge Celebrity Cruises, the travel industry’s highest rated premium cruise brand, wanted to understand how to better serve their European guests, an emerging segment of the market. The┬áSolution I worked...
How should we respond to a major consumer trend?

How should we respond to a major consumer trend?

How should we respond to a major consumer trend? The Challenge Sara Lee, makers of Jimmy Dean sausages and other beloved meat brands, wanted to understand how to respond to the Atkins craze, which had been sparked by a New England Journal of Medicine article touting...

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