by lisafernow | Jul 20, 2021 | Customer Experience, Innovation
In September 2020 Amazon introduced Amazon One, a new innovation to make everyday activities effortless. Photo credit: Amazon As I noted in my previous customer experience report on Amazon Go, removing friction from the shopping process is a strategy that has...
by lisafernow | Mar 20, 2018 | Customer Experience, General Posts, Innovation
In Seattle in January 2018 Amazon opened their Amazon Go store to the public with the very enticing proposition: No lines. No checkout. Photo credit: Amazon Removing friction from the shopping process is a strategy that has driven much of Amazon’s online...
