by lisafernow | Jan 20, 2020 | Accelerators, Collaboration, Innovation, Startups
What do the following have in common? Marine biology program. Emergency physician practice. Technology to extract contaminants. Data and insights platform. Trucking app and online platform. Fishing gear recycling program. Least-cost ballast water treatment system. ...
by lisafernow | Jul 27, 2018 | Collaboration, Customer Experience, Macro Trends, Product Development
I subscribe to Trend Hunter’s newsletters and it’s always fascinating to read about what innovations they are finding through their community. One of the trends they have been writing about for a while is customization. Customization in this context means enabling...
by lisafernow | Jul 27, 2018 | Collaboration, Innovation
A few months ago I treated myself to a day of innovation. I attended the Seattle Future Festival, hosted by Trend Hunter. If you don’t already know about Trend Hunter, they are the world’s largest, most popular trend community, with a global network of 200,000...
by lisafernow | Mar 20, 2018 | Customer Experience, General Posts, Innovation
In Seattle in January 2018 Amazon opened their Amazon Go store to the public with the very enticing proposition: No lines. No checkout. Photo credit: Amazon Removing friction from the shopping process is a strategy that has driven much of Amazon’s online...
by lisafernow | Jan 7, 2018 | Collaboration, Innovation, Startups
5 Marketing topics to discuss before you close the deal on your acquisition Hal Conick wrote an enlightening and useful article, How Marketing Can Make Mergers and Acquisitions Easy, in which he referenced the AOL / Time Warner merger. According to Conick, Time...
