by lisafernow | Jun 5, 2016
How can we broaden our appeal to a new target? The Challenge Celebrity Cruises, the travel industry’s highest rated premium cruise brand, wanted to understand how to better serve their European guests, an emerging segment of the market. The Solution I worked...
by lisafernow | Jun 5, 2016
What will library heaven look like in 20 years? The Challenge King County Library Systems, the busiest library system in the US, enjoyed almost impossibly high customer satisfaction ratings, but they believed they could do more to improve their customer experience...
by lisafernow | Jun 5, 2016
What targets should we prioritize for a service we're still defining? The Challenge Medify, a venture capital-backed startup (purchased by Alliance Health in 2012), wanted to jumpstart their B2B strategy development while concurrently building and launching their...
by lisafernow | Jun 5, 2016
How should we respond to a major consumer trend? The Challenge Sara Lee, makers of Jimmy Dean sausages and other beloved meat brands, wanted to understand how to respond to the Atkins craze, which had been sparked by a New England Journal of Medicine article touting...
