by lisafernow | Jun 2, 2016 | General Posts, Innovation, Product Development
From Paraguay, 3 Inspiring Innovation Lessons How artificial hands became a source of pride and 3D technology became a source for social change I had the opportunity to meet Eric Dijkhuis when he was visiting Seattle as part of the Young Leaders of the Americas...
by lisafernow | Mar 13, 2016 | General Posts, Innovation
For the last two years, I have been attending a really fascinating monthly program in Seattle, called the Science & Technology Discovery Series, which has really helped me develop my own innovation mindset. The series is designed for business and community...
by lisafernow | Jan 22, 2016 | Entrepreneurial Marketing, General Posts, Marketing Strategy, Value Proposition
Earlier this week I led an innovation workshop session on value propositions for CoMotion at the University of Washington. CoMotion (in their words) collaboratively moves innovations to impact by helping to create and promote entrepreneurial thinking, innovation...
by lisafernow | Aug 8, 2015 | Branding and Brand Identity, General Posts, Innovation, Marketing Strategy
Nordstrom deploys drone and 55′ dress to promote their Anniversary Sale. Nordstrom has a long standing tradition of high-touch service, but what you might not know – unless you happen to be a customer – is that this retailer is not afraid to...
by lisafernow | Mar 21, 2013 | Customer Experience, General Posts, Product Development
I was on Alaska Air, minding my own business, when it became clear to me I was coming down with a bodacious cold. I asked the flight attendant if she could bring me some hot tea, to warm me up. This is what she gave me. A full 2 liter bottle of boiling hot water,...
